Loyalty campaigns implementation straight in the charging system for Asian MVNO XOX; to emphasize a couple of relevant campaigns:
- “Member get Member” – allows existing subscribers to recommend new subscribers and get incentives based on their activity for a limited period once joining the network or when they top-up or pay their bills
- “Voucher Lottery” – allows the MVNO to randomly reward subscribers based on the reload activity in a certain period
Viral campaign development for major tier 1 European operator called: “Pay it forward” – a viral game based on “Pay it forward” concept launched to create engagement for customers around XMAS specific of giving/ getting gifts. Each customer, either prepaid or postpaid can send gifts to friends from any national mobile network. When the subscriber receives a specific number of gifts per day he will win guaranteed prizes (as content, service_id, credit or gift codes)
Ongoing development and maintenance of a loyalty system for over 10 years for an Eastern European Tier 1 operator that serves 6 million prepaid customers. The implementation followed the market evolution, technology changes and had several software upgrades ensuring alignment of the platform with the business needs and the market evolution
Implementation of a complete loyalty and churn solution to Asian MVNO PLDT, enabling them to measure the loyalty level of their customers and launch effective loyalty marketing campaigns
Broad range of campaigns (30+) developed for an Asian mobile operator on top of a partner’s loyalty solution from complex mass campaigns to micro-segmented campaigns with different bonus types for post/paid subscribers and different notifications types
Loyalty campaigns implementation straight in the charging systems for African Telecom Operator INWI; to emphasize just a few of them:
- Points Program – allows users to accumulate points as result of their activity in the network. Further on, the points could be exchanged for gifts such as phones, modems etc. or non physical goods (free minutes, free SMSes etc).
- Promotions Engine – the promotions and campaigns could be linked to the points program (e.g. stimulate the usage of the program) or independent (e.g. a way to stimulate recharges or data services consumption).