June 24, 2010 - In close collaboration with UK Trade & Investment, Computaris hosted a one-day seminar in Hanoi, Vietnam, synthesizing some of today’s most fervent topics: 

• Mobile money for the un-banked subscribers - As mobile penetration has far outstripped banking penetration in most emerging markets, and as mobile users become more accustomed to the practice of airtime transfers, the demand for more advanced transfer and payment services is propelling a plethora of new services to the market.
• Value added services increasing ARPU – While mobile penetration move fast toward 100% in all emerging markets, VAS become a relevant mean for enhancing revenue streams targeting a wide variety of customer segments - enterprises, individual consumers and network enabling tools.
• Increasing customer  loyalty by leveraging subscribers’ data – The continuous and close relationship service providers have with their subscribers is the most important tool, readily available for nurturing the generated revenue streams longer  and therefore increasing profitability. By improving usage of the intelligence already present within the enterprise and by paying attention to what the existing customers use, their service experience and their needs, the retention process can yield greater value.
• Improving revenue assurance - Active testing of all revenue streams provides vital information for various areas across the company: product management, customer management, fraud control, business analytics, margin management and more. Revenue assurance has evolved from a reactive discipline, whose objective was to minimize revenue leakage, to a proactive one, using its visibility into the service provider’s cost stream to benefit the organization across the enterprise and its revenue lifecycle.

Computaris seminar called “ Latest innovations and new services to grow customer loyalty and control costs in a competitive telecom market”  was a great success, raising the interest of all major local operators and software companies whose representatives we had the pleasure to meet at the event.