Converging differentiated offerings in real-time
Avalanche is a white labeled Facebook Integration Platform that empowers Operators to offer a differentiated, premium-value service, converging their current offering with Social Networks in real time.
Going beyond the boundaries of traditional static social marketing campaigns, Computaris Facebook Integration Platform will enable Operators to create a timely, dynamic and focused interaction with their customers, providing and complementing the key success elements of viral marketing:
- Real-time integration with OSS/BSS elements – such as Billing, Customer Care or Business Intelligence
- User-friendly, non-technical and cost-efficient tool – that enables marketing professionals to unleash their creativity and experiment as many campaigns as one can think of
- Up-sell opportunities – by leveraging the great wealth of profiling resources made available by the social networks, Operators can provide customers with personalized services or products available in its friendly Facebook interface but chargeable on their mobile account (e.g. ring back tone, ring tones, data bundles etc.)
- Enhanced customer care functionalities – that are usually available only in the mobile environment, through a new, real-time and efficient channel
- Dormant customers’ reactivation – by keeping them informed of recent promotional activities via a friendly interface, even if they have notbeen using their services lately
Real-time integration between social networks and the mobile network is the next step for loyalty management of the next generation user. It links the all-pervasive social network with the all-pervasive mobile network to create a mobile network that is socially connected.