Business Intelligence provides enterprises with customer segmentation and intelligence strategies to drive ARPU and minimize customer churn. Proper business intelligence tools allow service providers to develop valuable propositions and marketing strategies to meet today’s radically changing customer needs. Segmentation strategies both at the macro and micro levels equip CSPs with the business intelligence needed to maximize revenue generation, customer retention and market shares.

Computaris knowledge and skills in real-time customer information gathering and data mining techniques can be a valuable asset for communication service providers (CSPs) to understand how their marketing strategies are performing. Our solutions and services provide operators with customer insight and allow for micro-segmentation of subscriber databases. Our business intelligence solutions provide comprehensive and integrated customer data reporting, analysis and monitoring tools to help service providers get insight in the needs and wishes of their customer base and help them to more efficiently manage their business.

With several business intelligence deployments worldwide customer profiling and segmentation have become a reality in the everyday business of our happy customers. Guided by effective data reporting and monitoring tools customer profiles based on real-time data, demographics, usage history, and purchase patterns enable service providers to improve market penetration by developing micro-segmentation strategies and provide tailored offers targeted to subscribers.

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