The third day of the conference (May 24) did not include keynotes, but featured several notable summit sessions:
- “Policy and Revenue Management Stream: The Drivers for Policy Control”, including a:
- Case Study by Mark Bergsma, Manager Revenue Assurance at Ziggo Netherlands and Matt Hooper, Chief Marketing Officer at MDS Group: “Using real-time analytics to automate complex revenue assurance business processes to reduce financial, operational, and customer risks”.
- Presentation by Henk Ensing, Technical Consultant at TNO Information and Communication Technology: “Enhancing revenue generation by introducing dynamic charging concepts into your business processes”.
- Panel Session led by Heavy Reading, Amdocs and OpenVault: “Third party billing – establishing a framework for success in CSP billing for third party services, cloud and app stores”.
- “Delivering and Monetizing New Services Stream: Developing and Deploying your M2M Strategy”:
- Presentation by Steve Hilton, Lead Analyst – Enterprise Research Programme at Analysys Mason: “The 5 most critical issues facing service providers in the M2M market place”.
- Case Study by David Cook, IT Director at Hughes Telematics: “M2M innovation, faster time to market, and rapid deployment via unified CRM and BRM”.
- Executive Summary by Craig Bachmann, Head of Cable Market Support Center at TM Forum: “M2M Executive Briefing Overview”.
- Panel Session led by Analysys Mason, Vodafone, Axeda, TeliaSonera, Deutsche Telekom, Bosch Software Innovations: “Forecasting market trends and areas for highest potential growth for CSPs in M2M”.
Conclusions and key takeaways:
- An interesting technology collage was presented during the “Policy and Revenue Management Stream” summit – “Policy Control combined with Business Process and Business Rules Management”. Although this marriage seems quite natural (at least for a person who – like me – has a BPM history), there are not many solutions out in the market, offering both PC and BPM/BRM features. Not mature ones, for sure.
- M2M was definitely a hot topic throughout the conference. I deliberately avoided the previous sessions of this stream, being more interested in an executive summary of the whole 3-day long discussion. The primary conclusion is that much still needs to be done in order to make big money fast from such investments… Many risks on one hand – a luring greenfield on the other. Sooner or later, to be explored!