Network visibility can profoundly transform the complex world of mobile networks as it can comprise the big picture, but also zoom in on how their components are being used. For business support system (BSS) teams, network visibility is about new revenue generating services. For operational support system (OSS) teams, it’s about having an impact in planning and improving the productivity of the network.
In order to be successful, operators must find the perfect match between network performance and customer needs. Customers are interested in seeing clearly the capabilities and the performance of their networks, but also the volume and type of traffic generated by subscribers.
On the other hand, as equipment costs are high, and revenues from core services (calls and texts) are somewhat low, operators face the challenge of growing revenues while lowering capital (CAPEX) and operational expenditure (OPEX).
How it works:
Network visibility helps carriers readdress this balance and offers the chance to combine their operational requirements with their business needs. By understanding the exact demands a network is seeing, operators can optimise the most vital areas, thus controlling spending on CAPEX while still improving the customer experience.
Having increased visibility over their networks, operators gain power in a number of key areas:
- network speed and capacity
- collection, storage and correct analysis of an increasing volume of data
- development of new plans and services for subscribers
- engagement with enterprise customers by allowing the creation of customised enterprise-specific service plans
To understand what impact network visibility can have on your business and to learn how to maximise its advantages, download our free whitepaper.